Home / News

Blog - News

Kickstarter Launch is now July 31st

Kickstarter Launch is now July 31st

You may have heard that Brain Magic's Kickstarter for our times table math course was to go live on the 10th of July.  We've decided to postpone it until the 31st of July.  

How did this happen?

Here are a few reasons why we've decided to post-pone the launch date:

1) So everyone is able to purchase on the first day

I've been working with an email delivery and contest running service, Wishpond, who accidentally sent out links to calendar invites for a July 10th launch, but the link they included would push people to an error page (I 'Wishpond' we could have a do-over on that one!).  For this reason, I think it's best to step back and remind people of the new date, and re-issue calendar reminders with the proper links in them.

2) More first-day *pop*!

The best analogy I've heard about how a kickstarter campaign should go is that it should be like popping a ballon, not like throwing a hail-mary pass.  As a small team (we can't afford a larger team until after the kickstarter is funded) much of our focus has been on the kickstarter page itself.  Sure, there are more than 1,000 people signed up to purchase on the first day (1,017 to be exact), but I think we can get a lot more!  Now that the Kickstarter page is more-or-less complete (and if you're reading this, I think you've earned the right to get a sneak-peek - feel free to comment on it, and let us know what you think, good and bad), I'd like the extra time to focus on contacting dyslexia/dyscalculia blogs, homeschooling blogs, and parenting/education-focused YouTube channels to create more of a buzz!

3) Facebook advertising

We're having our good friends at CaptivateMedia (they're AMAZING) create facebook advertising videos for us, and we'd like to test them out a little more to see what is and isn't working before going live.  


I do apologize so very much for the confusion that this delay may have caused, and quite frankly the last thing that I would want is for you to lose faith in us!  I thought I'd write this blog post to be transparent about why we've decided to postpone launching until the 31st of July...

Have a GREAT Day!


Drewe MacIver

Co-founder, Brain Magic